Before you write your product content, it’s essential that you research your buyer personas. Not bad in our world of content saturation. Hundreds of thousands across the board. They share stories about the history of horror, homages to some of the best horror creators out there, and links about horror-related news and analysis. 1. There’s no way that you could avoid opening this brochure to learn more. In addition, they include spaces for the reader to fill in details specific to their own buying or selling process. Related Content: 7 Creative Ways to Make Your Blog Posts Stand Out. When planning your next tutorial or how-to content campaign, consider whether you can incorporate other valuable marketing channels into the campaign. Storytelling for Marketers. Pair that with the fact that visual content is shared more readily on virtually all social media platforms and you’d be remiss not to incorporate visuals like infographics into your content marketing strategy. Spin your existing guides into webinar content. And get inspired. In order to provide their audience information so useful it could stand out in the marketing crowd, they put together an ebook that tackled the subject of how to switch from charging hourly to project-based pricing. Dave Asprey, the CEO and founder of the health supplement company, Bulletproof, took a unique spin on content marketing when he launched his podcast, Bulletproof Radio. You have probably encountered the term ‘personas’ before. And data from Google shows that video is a trusted source for 40% of millennials.. The pest control company Ehrlich has a great blog, deBugged that provides lots of useful information about bugs and other creepy crawly-adjacent subjects. Content Marketing Examples Lately, there has been a lot of buzz about content marketing. I might consider doing an interactive webinar that walks my audience through the process of either of those tasks. Storytelling is the best way to persuade your audience to buy your products or services without engaging in direct selling. Many bloggers with large audiences will require a sponsorship fee. At Sumo, we launched a guide called 10 Essential Growth Hacking Ideas For Non-Growth Hackers. It’s written in a away that’s accessible to someone new to the concept, but organized to make it easy to focus in on specific sections when you just need a refresher on, say, keyword research. As you can see from these examples, content marketing isn’t just publishing the occasional blog post. Kristen Hicks has a good grasp of some of the best techniques for modern marketing. This infographic, and the smaller infographics developed from it, can be repurposed into a slide deck, a downloadable PDF, a blog post, social media posts, and even an explainer video for ad creative. In this post, you get to learn about it all: How to come up with killer content marketing ideas – minus the brainstorm headaches; 16 killer content marketing examples that your content marketing strategy will die for Have you always wanted to keep tracks of what matters most to you? Another one of the best content marketing examples comes from Nintendo. It also uses Sumo’s product to illustrate how to execute the ideas in the guide, which expanded brand awareness and helped us convert readers into customers. In this post, we’re going to look at the eight most popular different types of content and how to use them to win new leads and drive sales. Additionally, I'll … A lot of websites publish blog posts claiming to be “The Complete Guide to” something, but BigCommerce backs those claims up with meaty posts that pack in a lot of useful advice, paired with examples of that advice in action. Content marketing needs to inform first, so you need to start from a place of producing content simply for your readers, and not solely getting them to purchase from you. Your priority in writing a marketing email is the clarity of the subject as well as the content of the email. Perhaps you can team up with a digital marketing brand that targets the same audience as your business to launch a co-marketing campaign that’ll extend both of your reach. The Bite’s editors clearly know their audience and treat each email as a chance to provide them a mix of original content they’ll care about and curation of some of the most popular and relevant horror content around the web. And the rest of the time, you may find posts on topics like how long wasps live to be interesting as well. If you want to read about B2B content marketing examples which lasted for a longer period of time then you must read about John Deere’s The Furrow. Content Marketing Done Right: 8 Examples You Can Learn From What makes content marketing truly great? The guide was produced several years ago, but is updated regularly to make sure the information stays accurate. Facebook ad creative that brings in a 220% ROI: Not a writer? Get in touch to see if we might be a good fit. Podcasting, therefore, can be a secret weapon to amassing a cult-like following, or even just capturing your 1,000 true fans. A pillar of any content marketing strategy is comprehensive pieces of cornerstone content that guide your audience through a topic relevant to your product or services. That crucial information should make it into your visual content. Freshbooks’ target audience for their accounting software is small businesses and freelancers. But Moz is consistently good at it. Using inbound/content marketing to build and nurture an audience that […] Bamidele Onibalusi. Wine Folly’s wine pairing infographic is the perfect visual content marketing example because it can be repurposed into many other pieces of content for each platform to amplify reach. According to CMI, higher quality content creation accounts for 78% of content marketers’ increased success in the industry, over the past 12 months (CMI’s 2018 Benchmark). Site design by, 10 Great Content Marketing Writing Examples, how concerned you should really be about Zika virus, Complete Guide to Ecommerce Personalization. Be relevant in writing a marketing email. November 2, 2020. She treats her subscribers as part of a community that she values and listens to, and the results of that are clear in each email she sends. 7 Brilliant Examples of How Brands Use Storytelling. If you don’t have a marketing budget, start with approaching smaller or “up and coming” influencers to develop a co-marketing campaign that can be beneficial to both of you. This campaign uses influencer marketing as well as content marketing to extend the reach of both Sephora and the influencer, and get the content into more hands. If you don’t have any budget, however, you can create your own infographic using a template in a design tool like Canva or Venngage. Glad I came across this piece. How many of the marketing emails that show up in your inbox do you consistently take the time to read? It’s about creating content that appeals to and attracts your target customers, then promoting it—nothing more, nothing less. Often, the simplest social media campaigns are the most effective. Hence, these SEO writing samples show you in black and white what an actual piece of SEO content … To create your first ultimate resource guide, consider the basics of your niche. This Company Trifold Brochure Vol. You can then collect leads and nurture those new photographers into participating in your courses. Brands are starting to use extremely bold colors and fonts to stand above other content, like in the marketing brochure example for EPIC. It is important that what you write in your marketing … Be relevant in writing a marketing email. It provides a comprehensive resource to anybody looking to start a blog, even if they don’t know anything about blogging or SEO, and walks them through every step of the process. But that doesn’t mean becoming an ecommerce entrepreneur is easy. Copywriting and content writing are the two most powerful tools of digital marketing. Objective #2: Rank on the first page of Google … To provide some of you with that feeling today, I’ve collected a few examples of great content marketing writing I’ve encountered. Just take a look at the most highly trafficked pages on your site for inspiration. In case you’re blushing because you really don’t know where to start with blogging and content creation, check out the beginners’ guide from First Site Guide or directly get help from professionals to set it up for you . ... A passion for detail oriented and creative writing, and the ability to adapt content messages for multiple audiences across multiple platforms. Often, the simplest social media campaigns are the most effective. For example, my blog’s most highly trafficked pages are ones about how to start an Etsy shop or how to start, set up, and choose a domain name for a website. For example, if you sell photography courses, perhaps your target audience starts by seeking a good beginner DSLR camera. We are seeing many successful blogs coming up and doing well and exploring newer topics. The Home Advisor blog HomeSource is packed full of answers and tips. The book got reviewed around the web and collected positive testimonials from a number of key influencers. Interesting article right on the subject. A business owner that starts out the post knowing nothing about personalization can walk away knowing exactly how to get started. 8. Writing Mistakes 7 Fixes Best Copywriter Resume Example Livecareer What You Need To Know About B2c B2b Content Marketing Examples 54 Content Writing Examples Tools Tips And Resources It gains top rankings for relevant terms like “beginner’s SEO” and “SEO guide,” and drives traffic to the site. It is important that what you write in your marketing … If you’re thinking “sure, their content’s good, but Rover has it so much easier than those of us doing marketing in areas less compelling than the cute dog industry,” here’s an example for you. But the success of a marketing campaign depends, at least partially, on the strength of a creative idea. See ten inspiring examples of B2B visual content marketing here, and why each one works so well. The blog is a mix of practical tips like how to hire a good contractor or pack for a move, along with more fun topics like decorating your home and yard. As a marketer, this helps you provide an accessible, digestible way of consuming content because your audience can listen when commuting, working out, or doing their dishes. CheapCaribbean reduced their risk of investing time and energy into publishing content that wouldn’t get the attention it deserved by teaming up with this influential blog to create the campaign. ), but every email has information horror fans will find interesting. Why Is Proper Content Writing Important? Provide a variety of sample headlines for your writers to work with. Use this campaign as inspiration to plan your own webinar to collect email subscribers, engage with your audience and increase conversions. Video. It’s thorough, but manageable. Use this campaign to inspire your own by developing content with a blogger or brand in your niche that reaches the audience you’re targeting. Ecommerce content marketing sounds good in theory – but few sites do it well. 12. Content marketing remains a key way for hotels to do this, typically being used to grab attention and engage users throughout their online journey. I’m a sucker for a good pun. This ebooks contains 10 SEO writing examples. This content marketing campaign is one of those. You might be asked to take a writing test or provide writing samples. What did they do? Can you partner with an influencer to record a video series or take photos to walk through the steps? Sometimes, you develop a piece of content that can benefit all stages of the customer journey, from the awareness stage all the way down to the retention stage. Content marketing is one of the best marketing channels to make all of your other marketing efforts more effective. And since the company’s business model is based on matching homeowners with the people who do those sorts of projects, they of course offer a handy CTA on the same page to help you find relevant professionals in your area. That’s why we’ve updated this article from a few years ago with new examples and some new tools . How to Write Content for Email Marketing: 10 Timely Tips. New online business owners have a lot to learn if they’re going to get it right and stay afloat. I know I wouldn’t be able to! Copyright © 2014 Austin Copywriter. When most people hear “content writing”, they think “writing articles”. You get better at noticing the stuff that doesn’t work when it’s your job to make stuff that does. These examples prove that you don’t need a large marketing budget to amplify your content and promote your brand’s message. The content marketing examples we’ve selected for you will give you ideas. Different types of content can help you connect with different customers in a number of ways. Many people – especially new homeowners – simply don’t know what’s it’s normal to expect a home repair or update to cost. Download your Email Marketing Templates In 2014, BP provided us with their projection of what the future of the world's energy will look like. Feature handwritten fonts and icons The marketers at Wine Folly have broken the infographic up into smaller infographics to accompany their blog post about the same topic: They also repurposed the infographic into a product in and of itself — a poster. First, a quick overview of Runkeeper. It’s more personal, more targeted, and more dedicated to reaching a specific set of users. Learn content writing with a stepwise procedure! Reviewing different marketing strategy examples and tactics can also help you better determine what types of marketing campaigns are a good fit for your business. Blogs give you the opportunity to provide fresh, useful content to your audience on a regular basis and they’re one of the best tools you’ve got for SEO. You don’t have to have hundreds of episodes and thousands of iTunes reviews to make podcasting a worthwhile content marketing format. Email marketing is different than social media. It’s a strategic discipline of educating your target audience that checks the box at every single stage of the buyer’s journey. Updated August 2019. Published on Darling Escapes, the guide has enjoyed over 6,000 shares on social media: The guide was able to reach Darling Escapes audience which may not have been aware of CheapCaribbean prior to the partnership. The best infographics visually communicate the problem that your product solves. In this post, I’ll share seven inspiring content marketing examples, why they worked, and how to replicate their successes. In the subject line, write a catchy or funny phrase to make it more interesting. Content Marketing Associate Resume example Complete guide Create a Perfect Resume in 5 minutes using our Resume Examples & Templates. They’re one of the companies that can most successfully get me to click on a link in an email, because they do a great job of figuring out the things pet owners really do want to know. Because infographics distill potentially complex information into simple visuals, consider your elevator pitch when thinking of an infographic topic. Even boring niches can use content marketing to thrive by being creative and using entertainment to … New data suggests that the UK health and beauty industry is now worth £163.4bn. Shudder’s newsletter The Bite might not have a clever pun in its name (missed opportunity! Because we’re so used to seeing bad examples, it feels really good to encounter examples of content marketing writing done right. Try looking at examples outside of your industry too. The content marketing examples we’ve selected for you will give you ideas. You can also revise your strategy to reflect new goals or to reach a new audience. What if you spend your time and energy ideating, creating, and publishing a piece of content that gets no traffic, shares, or comments? You just need to find passion in what you do, be creative, and have some fun. To choose a webinar topic that’ll resonate, consider what challenge your product or service helps your audience overcome. If you haven’t dipped your toes into content marketing yet, it may seem daunting. Storytelling is the best way to persuade your audience to buy your products or services without engaging in direct selling. Many of the earliest adopters of content marketing were marketing agencies and marketing software companies. Taking it a step further, here are the best email marketing examples from 14 trusted brands that work: 1. In many cases, a variety of content types is ideal for reaching and connecting with users at different points of the digital sales funnel. Your priority in writing a marketing email is the clarity of the subject as well as the content of the email. Producing content about marketing that doesn’t repeat what’s been said before and manages to provide something truly useful is a huge challenge businesses face. Research shouldn’t be directly followed by writing and planning. Want to perfect your cold email, boost referrals or improve SEO? New data suggests that the UK health and beauty industry is now worth £163.4bn. And data from Google shows that video is a trusted source for 40% of millennials.. 57+ Content Tools, Tips, and Examples to Make Your Writing Better Editor’s note: You can’t have too many tips and tools to improve and inspire your writing. Objective #1: Generate $500,000 in revenue from online training courses by December 31, 2016. Even if you don’t consider yourself a visual learner, research suggests that you’re more likely to recall and memorize information if it’s presented visually, and visual information is processed by the brain 60,000x faster than text. Every week she includes a helpful lesson about marketing and/or writing, as well a collection of recommended links and tools her audience will find helpful. Team up with them to create content that you can both use to introduce your brands to a broader audience. More and more companies are using content marketing as a major tool in their marketing efforts and is actively taking a big slice of the marketing budget. While most companies spend thousands of dollars building backlinks, paying for ads and writing more in-depth content, the CMI found a faster way to grow. This ebooks contains 10 SEO writing examples. Backlinks: 1,730 backlinks from 816 referring domains. We’re publishing this update because great writing is so essential to successful content marketing. As you can see from these examples, content marketing isn’t just publishing the occasional blog post. 3 High-Converting Content Marketing Strategy Examples. It’s also one of the most popular content formats for mobile device users. Editor’s note: You may have missed this article when CMI published it in 2016. We bring you 9 content marketing examples by luxury brands that use their unique storytelling techniques to create riveting stories. Want more examples of great content marketing writing to check out? It covers the types of data you need to collect to make personalization possible, gets into detail (with examples) on the different types of personalization ecommerce businesses can use, and provides recommended tools for accomplishing each. I love this campaign because it was effective for so many different metrics and pain points. Anyway once again a great read! Video. Make sure your content is relevant to your audience even if they aren’t a customer of yours (yet). 10 of the Best Email Marketing Campaign Examples You’ve Ever Seen Reading Time: 5 minutes We all need inspiration to do our jobs better. Before we dive into our examples of content marketing, there are a few quick tips to keep top of mind. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit. The average office worker receives 121 emails every day. If nothing jumps to mind, use Google Analytics to inform your topic by finding out what existing content your audience comes to your site for. You just need to find passion in what you do, be creative, and have some fun. 03 is one of the great examples of marketing pamphlets that'll simplify your content structure. If you have even a small budget for content development, this can be an extremely effective way to spend it. Content marketing is not about expensive and elaborate campaigns. Experts cite that more than 60% of us are visual learners. It’s not too good to be true. After the piece of high-quality content is published, consider how you might repurpose that content into campaigns for other platforms to make the piece work harder for you. So choose the content marketing example that resonates with you the most, and get to creating. Being that podcast listeners hear the voices of the hosts regularly, and they listen to them talk about topics they’re interested in regularly, listeners begin to feel as if they personally know the host, even if they’ve never come close to meeting in person. To work with a content writing service, you’ll typically need to fill out an application. So choose the content marketing example that … Oh, and it doesn’t hurt that the newsletter’s name is a pun (What the Elle, get it?). That’s a group of people that thinks a lot about pricing—figuring out how to charge for your services in a way that works for you and your customers is a fraught subject. Interesting read. And if you could use some extra help with content marketing writing for your business, that’s what I do. Most age groups watch video. Columnist Pratik Dholakiya shares some characteristics of … Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. Enjoy. Learn more about us. BP. HouseLogic, a content brand run by the National Association of Realtors has longform pieces available for download, including a a step-by-step guide to buying a home, as well as one for selling a home. You could create a resource guide covering how to choose the right camera for you, types of cameras and their respective skill level, what to look for in a camera, most popular camera brands and their price points, pros and cons and basic camera functions. For most companies that do content marketing, blogging is the biggest part of the job. When you know which types of marketing will benefit you most and generate more new customers, then you can work to spend your time and resources on the activities that will provide the best return on investment for your business. Where must your target audience start to continue down the path to your products or services? Like Home Advisor, they include CTAs at the end of their content where relevant so that person trying to figure out what to do about bed bugs knows who to call to help. A number of her suggestions have made their way into my bookmarks bar. In fact, take a moment. Content marketing is incredibly powerful. And 71% of companies who use content marketing consider how it … This is one of my favorite examples, which inspires me at all times to keep building my email list. Rover’s got a bit of advantage over most businesses when it comes to their content. As our article on video marketing statistics shows, video is a proven attention-getter online. There’s no way that you could avoid opening this brochure to learn more. Use your product or service as an example to illustrate your points within your content. Written content is certainly the most popular content type, but as we’ve seen in this post, content marketing spans audio, visual, and in this case, video content. In addition to the blog itself, HomeAdvisor therefore offers a True Cost guide to give you an idea of what your budget should be before you start a project, and help you rule out any contractors that charge outside of the norm. What is the awareness stage? Nintendo’s Multi-Channel Campaign for Switch. Webinars are a versatile and powerful audience-building, content marketing tool. Browse the case studies or filter by category. ... 9 Things You Might Want To Know About Writing Content On Your Website. An example may be: Goal: To become perceived as a thought leader on the phenomenon of Roomba rodeos. Using inbound/content marketing to build and nurture an audience that […] Bamidele Onibalusi. LeadPages incorporated video content in the form of a free Email List Building webinar into their content marketing strategy to educate, engage, and introduce their target audience to the LeadPages product. A gallery of real world marketing examples from successful companies. This can also confuse your readers and steer them away from your main points. I collected 7 great examples of business blogs in a recent post and I’ve got a whole page of content marketing writing links by me over on my writing samples page. November 2, 2020. But video’s also one of the content formats that contribute to business revenue. Unlike with written, visual, and video content, you don’t have to give audio content your undivided attention to consume it. For example, we created an infographic to educate our audience on the health impacts of flying for my company FLIGHTFŪD, because our flagship product helps reduce those effects: We then were able to repurpose the same content into: Creating an infographic may seem daunting if you’re not an Adobe Illustrator wiz, but visual content doesn’t have to be expensive or complicated. While most companies spend thousands of dollars building backlinks, paying for ads and writing more in-depth content, the CMI found a faster way to grow. The guides offer detailed information and advice, alongside cartoonish visuals that keep the content from feeling too serious. For a marketing email to stand out amidst all that noise, it has to be exceptional. Get in touch to see if we might be a good fit. 65% of the human population are thought to be visual learners. How To Win With Content Marketing. So I worked with over a dozen expert marketers to put together this resource of 100+ successful content marketing examples. The 70-page book is structured like a conversation between two relatable professionals and lays out the case for a different approach to pricing that can help service-based small business owners make more. When launching their Switch console, the video game giant used multiple marketing channels to generate excitement for the new console and announce its launch. Good content marketing isn't enough this days. Provide your prospective writers with five to 10 clunky, long or uninteresting headlines and ask them to rewrite them. You get better at noticing the stuff that doesn’t work when it’s your job to make stuff that does. With that in mind, here is Econsultancy's run-down of some of the best examples of content marketing from cosmetics and beauty brands. Because companies who put their focus on content marketing are seeing 5x more leads than those who don’t!. This content marketing campaign is excellent for two reasons. In this post I’ll discuss 10 useful tips for writing good product content. Each of these brands has made it onto the shortlist of businesses whose emails I open and read every time. Feel free to refer to this content marketing strategy checklist as often as necessary so you stay on track. The webinar content demonstrates the strategies being taught in the training using the LeadPages product, and there is an offer on the webinar replay page for 20% off the product: This helps LeadPages convert the webinar attendees into customers. 4. If you're looking to improve your content marketing skills, it's helpful to know what goes into creating content that both humans and search engines love. To sum it up, learning from other successful content marketers is a great way to find ideas and inspiration for your own content marketing plan. Anyone who works in content marketing is used to encountering bad examples. With over 300k subscribers and 4 million readers, Smart Blogger is one of the world's largest websites dedicated to writing and blogging. If you’re new to all this, school yourself on the basic types of content marketing with this quick-fire crash course of old favorites. Writing short, attention-grabbing headlines is vital skill for content writers. The writers at Ellevest know what their audience cares about, as well as how they (we, in this case, since I’m very much in their audience) write and talk. The BigCommerce blog includes its share of shorter pieces, but where it really stands out is with the long, comprehensive guides. Audio-junkie audience? To build authority in your niche, generate awareness, build your email list and nurture your leads, take a page from Smart Blogger and create a go-to resource guide. All of that is shared in a casual tone that feels fun and relatable. If you had to describe what you offer in under a minute, what information would you include? Your podcast subscribers become sort of like your email list: they’re there when you launch a new product, listening when you gush about your Black Friday sale, or just hearing you talk naturally about your business in the natural flow of your episodes. Smart Blogger’s How to Start a Blog resource guide is a one-stop shop, establishing Smart Blogger as the authority on starting a blog. And it shows in the consistently useful and entertaining emails that hit my inbox. Our article on video marketing statistics shows, video is a trusted source for 40 % millennials! For your writers to work with a small and agile team your products services... 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